Pinky Miranda Productions

When done right, music videos can boost sales of the song dramatically. Remember the Viva La Vida commercial? I think the song’s success was due, in part, to that video. OK Go’s Here It Goes Again music video (on treadmills) brought them fame and glory.

Here’s 10 quick tips on creating memorable, creative music videos:

1. Use color: Have the band wear colorful clothing, decorate the sets with splashes of color, or add color in post.
2. Sync it! Make sure that the video is controlled by the rhythm of the song.
3. Keep it different: try and distance your music video from the rest. A couple creative ideas of the past include a music video in an animated paper doll style and the Pork and Beans music video spotlighting viral Youtube videos from the past.
4. Tell a story: not all videos have to tell a story, but sometimes even a loose plot can add to the video.
5. Chose your sounds: if the filming of your music video takes place in front of a busy street, it may be best to cut out the traffic sounds. Chose selective sounds, like a band member slamming a door, to keep in the final cut, but don’t include everything. Balance is important when it comes to audio- obviously you should work to showcase the song, but a few added noises can help.

~Rika